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1) Gold and Goblins: Idle Games

Gold and Goblins Case Study

Overview

Gold and Goblins is an engaging idle merger game designed to captivate casual gamers.

Objectives

  • Drive user acquisition and boost daily active users
  • Increase in-app purchases and retention
  • Ensure high-quality traffic with strict content and acquisition standards

    • Solutions

  • Adhered to strict quality standards: no adult content, no incentivized traffic, and no rebrokering

    • Key Results

  • Significant uplift in daily active users and in-app purchase activity

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    2) B100 - The Healthy Banking

    B100 App Case Study

    Overview

    B100 is a prominent healthy banking application focused on user acquisition and activation.

    Objectives

  • Acquire high-quality users who convert into active customers
  • Maximize registration and app engagement

    • Solutions

  • Leveraged SDK/in-app traffic for precise targeting
  • Actively gathered and utilized campaign feedback for continuous optimization

    • Key Results

  • Conversion Rate (Click to Install): >0.01%
  • Install to Register: 60%
  • Only unique users acquired

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    3) WorldWinner: Play Cash Games

    World Winner Case Study

    Overview

    WorldWinner is a mobile and web-based platform offering casual cash games.

    Objectives

  • Drive high-quality app installs and increase first-time cash deposits (FTDs)
  • Expand reach and enhance active participation

    • Solutions

  • Strategic social media campaigns, in-game invitations, and competitive team tournaments

    • Key Results

  • Increased app installs, FTDs, and user engagement through targeted campaigns

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    4) Bithumb

    Bithumb Case Study

    Overview

    Bithumb is a cryptocurrency exchange platform enabling users to buy, sell, trade, and store cryptocurrencies.

    Objectives

  • Build trust and credibility with secure and reliable operations
  • Promote offers to attract new users

    • Solutions

  • Emphasized licensed status and robust security protocols
  • Highlighted promotional offers including zero trading fees and signup bonuses in BTC or USDT

    • Key Results

  • Increased user confidence and onboarding through trust-focused campaigns

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    5) Plazo - Card with No Fees

    Plazo Case Study

    Overview

    PLAZO is a fee-free card and online account helping users send money, save, and earn cashback on purchases.

    Objectives

  • Maximize user acquisition and lead completion
  • Encourage financial goal-setting and savings automation

    • Solutions

  • Promoted cashback rewards and partner-based offers
  • Streamlined user journey to enable account setup and goal tracking

    • Key Results

  • Click to Install: ≥0.1%
  • Install to Complete Lead: 2.9%

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    6) TikTok

    Tiktok Case Study

    Overview

    TikTok is a global leader in short-form video entertainment, partnering with Appways to enhance user acquisition in key markets.

    Objectives

  • Acquire highly engaged, high-LTV users
  • Sustain growth in active users and engagement metrics

    • Solutions

  • Implemented targeted banner and video ad campaigns across platforms

    • Key Results

  • Significant growth in active user base and long-term engagement in the US market

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